Match Group wants to promote Match app for serious relationships and Tinder app for casual dating.
but .. Are Millennials Ready to Pay for Dating Apps? My bet: Not much for social dating, that is vaporware!
Tinder copycatted Badoo. Zoosk copycats Tinder with Lively.
Match goes for Generation X, 30 - 50 years old users = "named: traditionals".
Tinder Brand On Fire? Gives Fuel To Match Group Stock?
Please notice Tinder is in big war with Badoo, and can not outperform it.
And Badoo also owns Bumble.
Match Group, parent company of Tinder, has a big debt of USD 1.2 Billion.
The Match Group is only a collection of old and obsolete online dating sites: Match, Meetic, Chemistry, OkCupid, LoveScout24 (FriendScout24), OurTime, HowAboutWe and many more!
Match Group does not know how to innovate in the Online Dating Industry.
The mission of Tinder was to kill Badoo, but it seems Tinder is killing Match.
Please see also:
article: Why Online Dating Isn’t Cutting It Anymore
article: The Rise of Dating-App Fatigue
Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.
Wasting precious time with Matchmakers which should be obsolete.