Services like Tinder and Hinge are no longer shiny new toys, and some users are starting to find them more frustrating than fun.
Some fresh data from Alexa about major online dating sites in USA and CA
Alexa is like a seismograph station for Internet sites.
article: Half Of US Smartphone Users Don't Download New Apps
Article: "The app boom is over. Your phone is full of apps, and you're done downloading new ones."
Mobile-first but not mobile-only and comScore Digital Future in Focus
Are Millennials Ready to Pay for Dating Apps? My bet: Not much for social dating, that is vaporware!
Tinder Brand On Fire? Gives Fuel To Match Group Stock?
Please notice Tinder is in big war with Badoo, and can not outperform it.
The mission of Tinder was to kill Badoo, but it seems Tinder is killing Match.
Happn in emergency. Plans to reboot next Q2 2017 if it can!
Hinge rebooted as The New Hinge.
Very easy to copycat eHarmony, but very difficult to innovate: a 100 times better algorithm than eHarmony.
Please remember: Social dating is vaporware.
The key to long-lasting romance; COMPATIBILITY is: STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests".
Only 3 major discoveries can help to revolutionize the online dating industry.
The 3 milestone discoveries of the 2001 - 2010 decade for Theories of Romantic Relationships Development are:
I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users. "Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"
II) People often report partner preferences that are not compatible with their choices in real life. (Behavioural recommender systems or other system that learns your preferences are useless)
III) What is important in attracting people to one another may not be important in making couples happy. Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment.
The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"
All other proposals are NOISE and perform as placebo