Friday, October 14, 2016

Tinder Brand On Fire? Gives Fuel To Match Group Stock?

I do not think so.

Tinder's new 'Boost' feature in 2016 == Badoo in 2006

Please notice Tinder is in big war with Badoo, and can not outperform it.
The mission of Tinder was to kill Badoo, but it seems Tinder is killing Match.

Tinder 4th Birthday

Perhaps there is an internal war between Tinder and Match App.
If Tinder is cannibalizing Match and Match Group now wants to promote more Match App and not much Tinder because Tinder is not monetizing as expected?

Please do not forget when the IAC Personals, now Match Group, bought OKCupid (5+ years ago) for an astronomical amount of money, the OKCupid team had the task to copycat Badoo, but they failed in that mission. IAC Personals backed Tinder instead (via Hatch Labs), as the copycat of Badoo.
But Tinder can not outperform Badoo (10+ years old site).
And Badoo also owns Bumble.
Match Group, parent company of Tinder, has a big debt of USD 1.2 Billion.
The Match Group is only a collection of old and obsolete online dating sites: Match, Meetic, Chemistry, OkCupid, LoveScout24 (FriendScout24), OurTime, HowAboutWe and many more!
Match Group does not know how to innovate in the Online Dating Industry. 

Match goes for Generation X, 30 - 50 years old users = "named: traditionals".

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