Saturday, October 5, 2013


perhaps a big earthquake for the Online Dating Industry.
Worldwide there are less than 7 million paid members (adding up all the ones at eHarmony, Match, Chemistry, Meetic, MeeticAffinity, OkCupid, PeopleMedia's Communities, PlentyOfFish, Parship/eCift, and others).
The market remains enormous for new players.
I am anxiously waiting to see the Q3 2013 from IAC Personals (Match, Chemistry, Meetic, MeeticAffinity, OkCupid, PeopleMedia's Communities, and others).
If Alexa is right, several sites will decay in traffic due to the Online Dating Fatigue Phenomenon: Daters who got tired of the Obsolete Online Dating Sites (PerfectMatch and True are GAME OVER because they failed to be reconverted, like Be2 killed by the power of word of mouth and Parship failed to be acquired); if now the Facebook “graph search” feature can replace fun online dating, and reduce paying members from Match, Meetic, and others like them offering mainly search options (where you can fastly search for the person you want, but most probably that person does not exist or does not want to meet you because you are not compatible with him/her).

Lack Of Innovation & Decadence can summarize the Online Dating Industry since years. (Please read: The Unsurprising Trend of Online Dating 'Going Offline' ) PlentyOfFish failed to be acquired by IAC and acquired a typewriter to "innovate" in the Online Dating Industry.  

C level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry. Wasting precious time with Matchmakers which should be obsolete.

Some days ago, I had talked about some confusing information from the Meetic Group, who recently acquired a company with no traffic at all.

 "online dating" is a broad concept to define a large group of different proposals. An Indian company plans to copycat eHarmony in different languages.

The Simpsons, Apple, Facebook, LinkedIn, WordPress, Google, Hotmail, Yahoo, YouTube, Blogger, Wikipedia, Bing, Twitter, Skype are BIG successes in Argentina!!! I have the theory that if something is successful in Argentina, it could be a success in the World.
If it can NOT be a success here in Argentina, it will definitely NOT be a success in the World.

NO online dating company (for serious daters) has big success here in Argentina nor Brazil or other South American country.

WorldWide, there are over 5,000 -five thousand- online dating sites
but no one is using the 16PF5 (or similar) to assess personality of its members!
but no one calculates similarity with a quantized pattern comparison method!
but no one can show Compatibility Distribution Curves to each and every of its members!
but no one is scientifically proven!

With less than USD10 Million you can copycat eHarmony like TeAmoRu, eSynchrony and others.
 innovate and revolutionize the Online Dating Industry, killing those old & obsolete sites forever.

No comments:

Post a Comment