Wednesday, March 22, 2017

MiMediaManzana CEO new interview.

The CEO says MiMediaManzana  failed to be the eHarmony copycat for Latam Countries.
Same as EliteSingles by Affinitas GmbH. that can not outperform eHarmony Inc
Now moves to mobile. Plans to monetize.
Operating at a loss since started.
1,000,000 registered users, but ...
100,000 active users from Peru, Mexico, Chile and Colombia. Pacific Alliance countries.
Churn rate of 100% every 3 or 4 months!
80% of traffic comes from smartphones.

But Alexa shows MiMediaManzana (from Peru) is GAME OVER.

MiMediaManzana (from Peru) eHarmony style copycat. Data from a magazine

This is part of Online Dating Spanish "war" in Mexico  and other LaTam Countries, not only USA
involving several Online Dating Companies!

The future of mobile is desktop!

German online dating sites, some fresh data from Alexa

Without offering the NORMATIVE 16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry

All other proposals are NOISE and perform as placebo.

Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.
Very easy to copycat eHarmony, but very difficult to innovate: a 100 times better algorithm than eHarmony.
Please read: The 8 tips to innovate in the Online Dating Industry!

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