As expected, the CEO says they can not beat eHarmony and they are desperate for being acquired.
Nothing more than that.
Affinitas GmbH. 2014 financials. Revenue and Net Loss? (Affinitas Phantom Share GmbH.)
Shamrock: Affinitas GmbH. painting it ALL green?
Indian based online gaming company now plans to copycat .... eHarmony! They think they can use 16PF test in a game.
But serious daters do not want gamification.
Moreover eHarmony was copycatted in several countries like the online dating sites EliteSingles in Canada, Australia, USA, UK; eDarling in Spain, German, France, Russia; also TeAmo in Russia is another copycat of eHarmony. eSynchrony in Singapore, MiMediaManzana in Colombia, Peru, Mexico, Chile, etc.
EliteSingles in only a copycat of eHarmony. Nothing more than that!
eHarmony, is a 16+ years old obsolete site and a HOAX, based on a big scientific fraud, only sustained by big marketing budget.
The Big Five normative test had been proven/revealed as an incomplete and incorrect model to assess/measure personality of persons.
A prospective client will not perceive eDarling/EliteSingles sites as better, superior or different than eHarmony's ones.
Please see also:
EliteSingles USA: distribution ADULT men over 6' 6" tall (198.12 cm)
EliteSingles UK, tallest men in the world
EliteSingles (Affinitas GmbH.) Silly Global Rebrand WITH NO INNOVATION!