Perhaps Tinder is replacing AshleyMadison, perhaps Tinder is the right place for cheaters.
Match Group MTCH Some significant concerns the company is going to have to address
PAPER A First Look at User Activity on Tinder
BAD Q2 2016 for Match Group?
The key to long-lasting romance is STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests".
The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"