Dating Site with Back-back Scoring and Match Algorithm by 2012 Nobel Laureate

"Our site listens to users' hearts and helps them to better realize their ultimate goal in using dating site. First we introduced back-back scoring, which is in itself novel and in line with human nature. Based on the score data, we use the 2012 Nobel Laureate's algorithm to compute a fair match set, and recommend to users. "

But ............. Behavioural recommender systems or other system that learns your preferences are useless
Personality Based Recommender Systems are the next generation of recommender systems because they perform far better than Behavioural ones (past actions and pattern of personal preferences)
That is the only way to improve recommender systems, to include the personality traits of their users. They need to calculate personality similarity between users but there are different formulas to calculate similarity.
Recommender systems are morphing to ......... compatibility matching engines, as the same used in the Online Dating Industry since years, with low success rates, because they mostly use the Big5 to assess personality and the Pearson correlation coefficient to calculate similarity.
(Personality traits are highly stable in persons over 25 years old to 45 years old)

The Online Dating Industry needs innovations but they will come from only one source: the latest discoveries in theories of romantic relationships development with commitment: STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests"
The 3 milestone discoveries of the 2001 - 2010 decade for Theories of Romantic Relationships Development are:
I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users. "Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"
II) People often report partner preferences that are not compatible with their choices in real life. (Behavioural recommender systems or other system that learns your preferences are useless)
III) What is important in attracting people to one another may not be important in making couples happy. Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment. 
Without offering the NORMATIVE16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry
All other proposals are NOISE and perform as placebo.

What comes after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test.