Thursday, November 29, 2012
Some info from PlentyOfFish (POF)
Some time ago, there was an interesting info from Financial Post.
PlentyOfFish (POF) can not take off in Brazil, France, Germany and Spain.
PlentyOfFish performs mainly as a Behavioural Recommender System and the entire site looks like a collection of patches, like those quilts that are a union of patches.
PlentyOfFish tried to be the next free eHarmony and failed. The owners of PlentyOfFish tried to launch a paid online dating site inside PlentyOfFish and failed.
They also failed with the PlentyOfFish Marriage Predictor. And then failed again with eVow, a paid online dating site, but with less quality than PlentyOfFish.
The UltraMatch feature was also a failure.
If the owners of PlentyOfFish can not innovate in the Online Dating Industry, the best strategy for them is to sell PlentyOfFish before a new Legislation to the Online Dating Industry (or new interpretations of existing laws) can kill free / freemium online dating sites, if they force them to conduct ID verification and background checks.