Social dating is illusory/vaporware for serious daters looking for a long term relationship with commitment.
Thecompleteme is an online social dating company founded by a former VP Match who is not an entrepreneur; he is only a "marketinero", a smoke seller, but he can not innovate in nothing. It is not going to revolutionize the Online Dating Industry.
My bet: they are going to make some noise, peak and decay when they run out of money.
There is a plethora of Social Dating sites like Badoo; HowAboutWe, Zoosk in decadence since months, others failed like SmartDate, Zingl, Engage (then rebranded to Ignighter group dating), Thread, Triangulate, Gelato (then rebranded to Twnty), WooMe, 12Like, LittleHint.
Online Dating for serious daters does not need to be more social, it needs to be more effective/efficient. It needs to reduce the false positives problem.
The Online Dating Industry needs innovations but they will come from only one source: the latest discoveries in theories of romantic relationships development with commitment.
Compatibility is all about a high level on personality* similarity* between prospective mates for long term mating with commitment.
*personality measured with a normative test.
*similarity: there are different ways to calculate similarity, it depends on how mathematically is defined.