Total marketing investments since the start of the year stand at 79.3 million of Euros, or 58% of 9-month revenue!!!
Net profit as % of revenue for 9 months of 2010 is 8.3% compared to
Net profit as % of revenue for 9 months of 2009 is 11.2%
Marc Simoncini, CEO of Meetic, concludes: "In 2011, Meetic ... Group intends to make the most of the boom in Smartphone services to establish itself on this new media form. ... the Group will continue to heavily invest on the Matchmaking segment ... Lastly, the Group will continue to launch new sites in order to cover segments as yet not utilised by its main brands."
ALL competitors are doing exactly the SAME. Where is the innovation?
Is Meetic in the same road as Be2???
Meetic and premium services as MeeticAffinity, MatchAffinity, DatingDirectAffinity, PartnerDE are in decadence since Q1 2009, losing traffic and customers.
Parperfeito is also in decadence.
MEET PA shares
21 OCT 2007 Euros 31.43 and dropped to
17 OCT 2008 Euros 8.99 then recovered to
09 NOV 2010 Euros 21.90
Perhaps the CEO knows Meetic can not innovate to survive and he wants to convert all his shares in cash as soon as possible; before Meetic dies.
22.805.260 shares * 27% stake * Euros 20.00 (average?) == 123.15 million of Euros
22.805.260 shares * 27% stake * Euros 8.00 (low?) == 49.26 million of Euros