New Silly Report "The Happiness Index: Love and Relationships in USA" by eHarmony
Spark Networks (LOV) Investor Presentation - Slideshow 7 DEC 2017 (Affinitas, EliteSingles)
EliteSingles / eDarling sites are only copycats of eHarmony.
A prospective client will not perceive eDarling / EliteSingles sites as better, superior or different than eHarmony's ones.
It is also said EliteSingles USA churn rate 87% every 5 months!
eHarmony is a 17+ years old obsolete site. The success rate of eHarmony is less than 10%.
eHarmony is only supported by a big marketing budget and not by serious scientific evidence.
The Big Five normative test used by eHarmony and its copycats, had been proven/revealed as an incomplete and incorrect model to assess/measure personality of persons.
Now it is a HOAX, a FRAUD to use it (year 2018)
The same for eDarling and EliteSingles sites!
Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.
SA article: Match earnings call: Plans for 2H deceleration, mentions tech patent
The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"