Tuesday, July 18, 2017

Bumble: How one woman changed the dating app game?


Be alerted, be informed Bumble is backed by Badoo (80%, majority-owned by Badoo)

It is said Badoo is related to Russian mafia of white hat hackers in the spyware business.
Badoo is in big war with Tinder (Match Group)

When Match Group (fka IAC Personals) bought OKCupid (6+ years ago) for an astronomical amount of money, the OKCupid team had the task to copycat Badoo, but they failed in that mission.
IAC / Match Group "acquired" HatchLabs to "develop" Tinder copycat of Badoo.
Then Badoo backed Bumble to fight back and destroy Tinder (last December 2014).

Social dating is vaporware.  
Perhaps Badoo will incinerate Match in revenge?

Bumble copies Tinder’s Super Like with new ‘SuperSwipe’ feature

Online Dating for serious daters does not need to be more social, it needs to be more effective/efficient. 
It needs to reduce the false positives problem and big data dating IS NOT the key to long-lasting romance.
The key to long-lasting romance is STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests".  

Lack Of Innovation and Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"
The 8 tips to innovate in the Online Dating Industry!

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