Tuesday, June 20, 2017

Has Brexit affected the dating scene? FT article

"Mark Brooks, a US-based consultant to the dating industry, says politics is one of the most important criteria used on dating site profiles and in the algorithms such services use. "

He is totally wrong!

The 3 milestone discoveries of the 2001 - 2010 decade for Theories of Romantic Relationships Development are:

I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users.
"Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"

II) People often report partner preferences that are not compatible with their choices in real life. (Behavioural recommender systems or other system that learns your preferences are useless)

III) What is important in attracting people to one another may not be important in making couples happy.
Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment.
and not meet other people with similar interests or political views.

funny article: Brexit won't harm EliteSingles as "people always need love"

featured article: Online dating study shows too many choices can lead to dissatisfaction

UK based, Online dating company Venntro eyes growth after restructure ???

In the paper "Perceptions of Ideal and Former Partners' Personality and Similarity" Pieternel Dijkstra / Dick P. H. Barelds / University of Groningen, The Netherlands
The authors had written
".... mismatches in personality are a frequently mentioned cause for relationship break-up. If former partners indeed have dissimilar personalities, our findings underline how difficult it is for many people to select a mate with a similar personality, or, alternatively, how little value individuals put on finding a similar partner in terms of personality.
The present study's results, as well as the results found in previous studies (e.g., Eastwick & Finkel, 2008), may be used to educate people, especially singles, about what really matters in long-term relationships, for instance, similarity in personality, instead of complementarity."


Please see also:
"Only the congruent survive - Personality similarities in couples. Personality and Individual Differences"
"Partnership longevity and personality congruence in couples"

Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"
The 8 tips to innovate in the Online Dating Industry!


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