Tuesday, June 13, 2017

featured article: Online dating study shows too many choices can lead to dissatisfaction


Standard Article at Wiley: "Online Dating" by Catalina Toma

Traces of Deception in Online Dating Profiles

In the paper "Perceptions of Ideal and Former Partners' Personality and Similarity" Pieternel Dijkstra / Dick P. H. Barelds / University of Groningen, The Netherlands
The authors had written
".... mismatches in personality are a frequently mentioned cause for relationship break-up. If former partners indeed have dissimilar personalities, our findings underline how difficult it is for many people to select a mate with a similar personality, or, alternatively, how little value individuals put on finding a similar partner in terms of personality.
The present study's results, as well as the results found in previous studies (e.g., Eastwick & Finkel, 2008), may be used to educate people, especially singles, about what really matters in long-term relationships, for instance, similarity in personality, instead of complementarity."


Please see also:
"Only the congruent survive - Personality similarities in couples. Personality and Individual Differences"
"Partnership longevity and personality congruence in couples"


Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"
The 8 tips to innovate in the Online Dating Industry!

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