Wednesday, June 14, 2017

featured article: Mobile app startups are failing like it’s 1999


http://andrewchen.co/mobile-app-startups-are-failing-like-its-1999/

How things worked in 1999
 

  •     Raise millions in funding with an idea and impressive founders
  •     Spend 9 months building up a product
  •     Launch with much PR fanfare
  •     Fail to hit product/market fit
  •     Relaunch with version 2.0, 6 months later
  •     Repeat until you run out of money

How things work today

  •     Raise funding with an idea and impressive founders
  •     Spend 6 months building up a product
  •     Submit to the app store and launch with much PR fanfare
  •     Fail to hit product/market fit
  •     Relaunch with version 2.0, 6 months later
  •     Add Facebook Open Graph
  •     Try buying installs with Tapjoy, FreeAppADay, etc.
  •     Repeat until you run out of money

Not much different, unfortunately.


That is for Zoosk, Once, Happn, Hinge, CoffeeMeetsBagel, DatePlay and many more.
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/04/hinge-two-old-months-interview-where.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/09/online-dating-app-once-receives-usd56.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/04/article-dating-apps-broaden-their-reach.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/04/happn-wants-to-be-acquired-by-badoo-or.html

Funny video: Post-Conference Review 48th iDate Mobile Dating Business Expo And Summit 2017 Los Angeles
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/06/funny-video-post-conference-review-48th.html

KP INTERNET TRENDS 2018 Next Big Thing: PERSONALIZATION!
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/06/kp-internet-trends-2018-next-big-thing.html


The future of mobile is desktop!


Planning in a Multi-Platform World
http://www.comscore.com/Insights/Presentations-and-Whitepapers/2016/Planning-in-a-Multi-Platform-World

Digital Future in Focus
http://www.comscore.com/Insights/Presentations-and-Whitepapers/2016/Digital-Future-in-Focus

REPORT: The State of Broadband 2016: Broadband Catalyzing Sustainable Development
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/09/report-state-of-broadband-2016.htmlSome fresh data from Alexa about major online dating sites in USA and CA
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/10/some-fresh-data-from-alexa-about-major.html

article: Half Of US Smartphone Users Don't Download New Apps
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/09/article-half-of-us-smartphone-users.html

Article: "The app boom is over. Your phone is full of apps, and you're done downloading new ones."
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/07/article-app-boom-is-over-your-phone-is.html
  
Mobile-first but not mobile-only and comScore Digital Future in Focus
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/10/mobile-first-but-not-mobile-only-and.html


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What comes after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test.
Without offering the NORMATIVE16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry.  All other proposals are NOISE and perform as placebo. 


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