Sunday, May 14, 2017

article: Secret of eHarmony algorithm is ignoring wishes of picky daters

The relationship questionnaire, says the website, will ‘help us build a comprehensive personality profile of you and work out which of our members you will be deeply compatible with.’
Yet, the secret to eHarmony’s success may actually lie in ignoring the wishes of picky clients.
The Chief Scientist at eHarmony has revealed that although singles are asked to choose likes and dislikes on a sliding scale, unless they pick the extreme ends their answers will be largely ignored.

Proof eHarmony is intoxicated with "Big Data Analysis"

Proof of FRAUD from eHarmony

eHarmony is a 16+ years old obsolete site. The success rate of eHarmony is less than 10%.
eHarmony is only supported by a big marketing budget and not by serious scientific evidence.
The Big Five normative test used by eHarmony and its copycats, had been proven/revealed as an incomplete and incorrect model to assess/measure personality of persons.
Now it is a HOAX, a FRAUD to use it (year 2017) 

The Match team is working on artificial intelligence (AI) and its matching algorithms (since 2011). ?

Another HOAX: Dating app uses machine learning to find your most compatible partner

The 3 milestone discoveries of the 2001 - 2010 decade for Theories of Romantic Relationships Development are:
I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users. "Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"
II) People often report partner preferences that are not compatible with their choices in real life. (Behavioural recommender systems or other system that learns your preferences are useless)
III) What is important in attracting people to one another may not be important in making couples happy. Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment.

The key to long-lasting romance: COMPATIBILITY is exactly STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests".

Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"
The 8 tips to innovate in the Online Dating Industry!

The only way to revolutionize the Online Dating Industry is using the 16PF5 normative personality test, available in different languages to assess personality of members, or a proprietary test with exactly the same traits of the 16PF5 and expressing compatibility with eight decimals (needs a quantized pattern comparison method, part of pattern recognition by cross-correlation, to calculate similarity between prospective mates.)
High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.

Without offering the NORMATIVE 16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry

All other proposals are NOISE and perform as placebo.

Very easy to copycat eHarmony, but very difficult to innovate: a 100 times better algorithm than eHarmony.

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