Saturday, May 6, 2017

Affinitas GmbH. 2015 financials

Search for Affinitas and see

Net loss not covered by equity:
As of December 31, 2015, the company is over-indebted in the amount of Euros 10.6 Million.

Revenue 2015:  Euros 60.4 Million
Marketing costs for new customer acquisition 2015: Euros 47.0 Million (78% of Revenue)
Profits 2015 : Euros 317.000

Revenue 2014:  Euros 49.7 Million
Marketing costs for new customer acquisition 2014: Euros 34.2 Million
Profits 2014 : Euros 978.000

The following measures in the financial year should be emphasized:
Feb. 2015: eDarling closed in Turkey
May 2015: Affinitas starts under the EliteSingles brand in the USA
Nov. 2015: eDarling closed in Italy and SHOPAMAN also closed.
At the end of the 2015 financial year, the platforms PrestigeSingles were closed in Germany and Austria in January 2016.

For 2016, revenue in the range of Euros 60 Million.

For 2017, Affinitas GmbH. approached Spark Networks (LOV) for a merger
"Affinitas GmbH's revenue is USD 86 Million LTM, with USD 8 Million EBITDA." ? Unaudited.
Spark Networks (LOV) and EliteSingles (Affinitas GmbH.) to Merge, Creating a Global Leader in Online Dating ?

Match Group is 10 times bigger than Spark + Affinitas merge.
eHarmony is is 2 or 3 times bigger than Spark + Affinitas merge.

eHarmony has about 750,000 paid subscribers and 10 million active users, which has been steady for the past five years.

Affinitas GmbH. 2014 financials. Revenue and Net Loss? (Affinitas Phantom Share GmbH.)

EliteSingles / eDarling sites are only copycats of eHarmony.
A prospective client will not perceive eDarling / EliteSingles sites as better, superior or different than eHarmony's ones.

eHarmony's sites are 3 times bigger in active users and revenue than EliteSingles's sites.

And worse, Affinitas GmbH. can not beat and will never beat eHarmony Inc. in United Kingdom, Australia, Canada and United States.

There is a WAR between eHarmony Inc. and Affinitas GmbH. (EliteSingles / eDarling sites, copycats of eHarmony)

eHarmony is a 16+ years old obsolete site. The success rate of eHarmony is less than 10%.
eHarmony is only supported by a big marketing budget and not by serious scientific evidence.
The Big Five normative test used by eHarmony and its copycats, had been proven/revealed as an incomplete and incorrect model to assess/measure personality of persons.
Now it is a HOAX, a FRAUD to use it (year 2017)

EliteSingles (Affinitas GmbH.) CEO lifts the lid on executive dating

Rocket Internet SE (RCKZF) owns in part Affinitas as 2016 report

Please remember:
Last May 2012, 5 long years ago, Affinitas GmbH. failed to be entirely sold to eHarmony Inc.

Perhaps both Affinitas GmbH. and Spark Networks are 2 dead walking cats no one will innovate in the online dating industry.

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