Tuesday, December 13, 2016
For me: A new Tinder Boost feature WILL NOT help turn the bad tide.
See as sample:
Tinder's new 'Boost' feature in 2016 == Badoo in 2006
a "NEW" CEO for Tinder
Tinder is in big war with Badoo, and can not outperform it.
The mission of Tinder was to kill Badoo, but it seems Tinder is killing Match.
It seems there is an internal war between Tinder and Match App.
If Tinder is cannibalizing Match and Match Group now wants to promote more Match App and not much Tinder because Tinder is not monetizing as expected?
Please do not forget when the IAC Personals, now Match Group, bought OKCupid (5+ years ago) for an astronomical amount of money, the OKCupid team had the task to copycat Badoo, but they failed in that mission. IAC Personals backed Tinder instead (via Hatch Labs), as the copycat of Badoo.
But Tinder (4+ years old site) can not outperform Badoo (10+ years old site).
And Badoo also owns Bumble.
Match Group, parent company of Tinder, has a big debt of USD 1.2 Billion!!!
The Match Group is only a collection of old and obsolete online dating sites: Match, Meetic, Chemistry, OkCupid, LoveScout24 (FriendScout24), OurTime, HowAboutWe and many more!
Match Group had been doing all wrong, acquiring rotten companies to show illusory success to its investors.
For me it is clear they do not want to innovate.
They want to squeeze their big databases to get all the juice (money) from the wallets of the daters.-
FT article: Online dating is the latest subject in a series about significant past events
comScore: Desktop audience and engagement in Latin America continues to grow