Only a minority of couples are formed via dating sites.
While dating sites are very popular, their role in union formation is still marginal.
Among persons who met their current partner between 2005 and 2013, less than 9% did so using a dating site.
Please see also:
Big Five German Failures in the Online Dating Industry.
Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.
Please read: The 8 tips to innovate in the Online Dating Industry!
The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement", not 100% better, 100X better The Online Dating Industry needs a very powerful algorithm like the "Teller Ulam design". In this case 100 times more powerful than actual matching algorithms.
The next wave of innovation!
What comes after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test.
Without offering the NORMATIVE16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry. All other proposals are NOISE and perform as placebo.