SNAP Interactive http://seekingalpha.com/symbol/STVI
"The first thing that will happen this calendar quarter is to rebrand AYI with what we believe is something that has a little more resonance and communicates more of the intrinsic value of the product."
Same dog, different collar
"We’re more at the casual end of the spectrum that’s really just about meeting people." the same for Badoo, Tinder, Zoosk, etc.
Last August 2012, Mashable had published an article saying SNAP Interactive was re-launching its Facebooksynced dating site AreYouInterested as a social discovery website.