all the domino should fall ... when they run out of money!
Proven Losers from Rocket Internet SE 2014
The key is in the very complicated interlace of "Jade xxxx GmbH." and "Brilliant xxxx GmbH." companies.
For me it seems only a big Ponzi scheme, a big bubble full of dark smoke. I suspect no one of those companies are designed to be profitable ever. They have big losses because they sell below cost to gain traction. All cloned companies seem like bubbles.
All European countries fit in Brazil, Russia, Africa or Australia,
If you want to replicate a big success in Brazil, it will be as hard as the same to replicate it in all European countries, but in this case with 1/8 of population and the majority of the persons DO NOT own or WILL NOT use a credit/debit card to buy online! They will prefer to research online and then buy offline.
Many if not most, USA, Canada or European businesses models are unfeasible in Latin American countries! Perhaps the same situation for Africa, Russia or even Australia.(transportation costs could be 10 times bigger than Europe)