Saturday, March 14, 2015

Lunch with the FT: Barry Diller and news from Tinder scandal

Lunch with the FT: Barry Diller

(Spanish version only)

Barry Diller tried to get rid of Tinder's CEO, but he could not, because Tinder's CEO owns 10% stake in Tinder. Now it seems there is a fight between Tinder and Match.

My bet: IAC will put Tinder to sleep soon or later.
Facebook allows minors to use it (people from 13 to 17 years old)
Online Dating is NOT for minors.
The IAC is not going to conduct Identity Verification to screen all Tinder's members.
It seems Tinder is like Chatroulette but it will collapse like Skout.
When the IAC Personals bought OKCupid (4+ years ago) for an astronomical amount of money, the OKCupid team had the task to copycat Badoo, but they failed in that mission. IAC Personals backed Tinder instead, as the copycat of Badoo.
Tinder is only a cheap marketing tool to send prospective clients to Match and make them paid there, but it seems there is a divorce between Tinder and Match just now!
(Tinder cannibalizing Match)
Perhaps the IAC will "discretely bury" Tinder soon, it will absorb it and merge with Match mobile (with Stream and Mixer features) as soon as possible.
and Badoo backed Bumble as revenge! 

Please see:
article about "Match turns 20 years old"
Match Group - IAC Q4 2014 and FY 2014 results.
IAC-InterActiveCorp (IACI) Q4 2014 - Earnings Call Transcript
"I read through the conference call. Lots of excuses and hand waving...they've already thrown in the towel on 2015 and are now trying to say 2016 will be the great year.
Tinder monetization testing is "solid" which is code for "much worse than we expected."

The optical illusion of Tinder

What I "learned" at iDate 2015 Superconference

Match, PlentyOfFish (POF) and eHarmony in DEATH SPIRAL?
about article "Match May Not Light IAC's Fire"

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