Data analysis .... uses it to change the course of relationships ?

http://www.research-live.com/features/data-date/4012946.article

Please DO NOT trust research conducted by OkCupid. It is all rubbish, severely biased.  

Please read:  
about Dataclysm, the new book from OKCupid
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/09/about-dataclysm-new-book-from-okcupid.html

Rubbish research from OKTrends: Race and Attraction, 2009 – 2014  
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/09/rubbish-research-from-oktrends-race-and.html

Big data dating IS NOT the key to long-lasting romance 
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/07/big-data-analytics-heroes-from-eharmony.html