"Casual dating is what's working for users these days," says David Evans

http://in.reuters.com/article/2015/02/10/us-internet-dating-idINKBN0LE18C20150210

Because the Online Dating Industry does not need any improvement. It does need INNOVATIONS!

but ... THEY DO NOT WANT TO INNOVATE
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/01/what-i-learned-at-idate-2015.html
Please read: The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html