Saturday, February 14, 2015

article "Innovation Hub: The Data Behind Online Dating"

"Online dating is big business. As of last year, it’s worth over 2 billion dollars, having grown at a steady 3.5 percent rate since 2008. And that big business has transformed the way we find love. If you’re getting married this year, there’s a one in three chance that you’ve met your spouse online. That’s a lot of wedding cake, all because of a few clicks on the Web.
To find out more about this huge industry, I talked with OkCupid co-founder Christian Rudder and sociologist Pepper Schwartz about some of the fascinating things they learned when they looked at how we date online."


 Dr. Pepper Schwartz, brain behind PerfectMatch, had recently published the paper "online dating"

Lack Of Innovation & Decadence can summarize the Online Dating Industry for years.
Online Dating for serious daters does not need to be more social, it needs to be more effective/efficient. It needs to reduce the false positives problem.
I had reviewed over 55 compatibility matching engines intended for serious dating since 2003, when I had discovered "the online dating sound barrier" problem.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.  

The key to long-lasting romance is STRICT PERSONALITY SIMILARITY, but ...
the only way to revolutionize the Online Dating Industry is using the 16PF5 normative personality test, available in different languages to assess personality of members, or a proprietary test with exactly the same traits of the 16PF5 and expressing compatibility with eight decimals (needs a quantized pattern comparison method, part of pattern recognition by cross-correlation, to calculate similarity between prospective mates.)
High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.

Please read: The 8 tips to innovate in the Online Dating Industry!
The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement", not 100% better, 100X better, really an INNOVATION.

The Online Dating Industry needs a very powerful algorithm like the "Teller Ulam design". In this case 100 times more powerful than actual matching algorithms.

No comments:

Post a Comment