Now Microsoft helping to clean up Online Dating Industry ?

Do you remember?
Facebook helping to clean up Online Dating Industry.
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/06/facebook-helping-to-clean-up-online.html

and

Big Dating Sites using dirty tricks at Facebook Ads? 
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/06/big-dating-sites-using-dirty-tricks-at.html

now Microsoft purges Windows Store of "misleading" apps
http://vator.tv/news/2014-08-28-microsoft-purges-windows-store-of-misleading-apps