Every time the IAC acquires a big online dating site, it is like if they were paying a bribery to the VC investor who had previously invested in that big online dating site.
Recently I blogged about "Will IAC Buy SparkNetworks? My bet: NO"
They acquire because they can not innovate in the Online Dating Industry.
"online dating" is a broad concept to define a large group of different proposals.
The average dater belongs to 4 o 5 online dating sites at the same time.
During 2011 HowAboutWe received a series B USD15 Million investment.
Last year, 2013, "HowAboutWe Internationalized Its Dating App, Went Entirely Free In 30+ Countries"
HowAboutWe is performing as a social dating site.
All social dating is vaporware.
Many social dating applications should collapse soon, like Badoo, Hinge, HowAboutWe, LikeBright, in the same road as LikeIt (TheCompleteMe).
Online Dating for serious daters does not need to be more social, it needs to be more effective/efficient. It needs to reduce the false positives problem.
Do you remember when the IAC acquired SinglesNet 4 years ago?
Kiss (f.k.a. SinglesNet) GAME OVER
Please read also: article "IAC Will Turn Match Dating Service Into a Separate Business" / part 2
A new mobile application at Match ???
With less than USD10 Million you can copycat eHarmony
innovate and revolutionize the Online Dating Industry, killing those old & obsolete sites forever.
Do you want to innovate in the Online Dating Industry?
Read: The 8 tips to innovate in the Online Dating Industry 2014!
Please see also:
My answer to the Topeka Analysis: Why Investors Should NOT Be Enthusiastic About Tinder.