Some interesting info from Alexa, Compete and Google trends about Zoosk.
Just reading again the post from Dave Evans suggesting Zoosk is a 6 (six) long years old company operating at a loss
"... it appears that Zoosk is making either running at a slight profit or a loss. So they’re going to take all the newfound money and pump it into marketing, what else can they do to get profitable? Six-plus years is a long time to be in the red, they need to do something to fill the company coffers while they continue to optimize in-app purchases and conversions.
Zoosk has raised more than $60 million from investors including ATA Ventures, CanaanPartners, Bessemer Venture Partners and Crosslink Capital."
I still think "Several investors plan to recover their money and then put Zoosk to sleep." but I hope they fail in its IPO, its Management Team can not innovate and revolutionize the Online Dating Industry. They can cook a barbecue under the water, they are smoke sellers, but they are not going to innovate in nothing, like
(and perhaps HowAboutWe and PlentyOfFish)
They do not deserve success.
Social dating is vaporware. Online Dating for serious daters does not
need to be more social, it needs to be more effective/efficient. It
needs to reduce the false positives problem.
co-founder and CEO of Zoosk, said: “We are very pleased
and privileged to have a seasoned marketing leader like Diane providing
insight as Zoosk continues to evolve."