Monday, March 3, 2014

Affinitas GmbH. (eDarling / EliteSingles / PrestigeSingles / EliteRencontre ) in a 5th year itch ???

Just reading again these 2,  "2 years old", old news from VentureVillage:


http://venturevillage.eu/edarling-eharmony-russia-turkey-india-poland
http://venturevillage.eu/samwer-brothers-edarling-talk-of-failed-exit-completely-wrong

In a 5th year itch now ???

Because:
eHarmony Inc. had refused to acquire the whole of Affinitas GmbH.
http://venturevillage.eu/end-of-the-affair-germanys-edarling-buys-back-stake-from-eharmony
 http://onlinedatingsoundbarrier.blogspot.com.ar/2014/02/some-articles-about-rocket-internet.html
and
they had high operating losses.
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/02/more-juicy-information-from-affinitas.html

Net loss for 2012, Euros 5.8 Million and net loss for 2011, Euros 9.2 Million
Revenue Euros 41 Million in 2012, and Revenue Euros 35 Million during 2011
The most important expense items are marketing costs to attract new customers. Essentially, it involves television and online marketing advertising.
Marketing Expenses were Euros 34.9 Million during 2012 and Euros 34 Million during 2011.
Personnel expenses: Euros 7,993,443.22
Euros 7,993,443.22 / 331 employees == Euros 24,149 average annual salary paid per employee.
The remuneration, including the employer's share of pension and social security for Management Team during 2012 amounted to Euros 377,774.24.

They copycatted eHarmony, but eHarmony is a 13+ years old obsolete site and a HOAX, based on a big scientific fraud.
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Please see by your own Rocket Internet Ventures in Brazil


ClickBus   http://www.alexa.com/siteinfo/clickbus.com.br
Dafiti http://www.alexa.com/siteinfo/dafiti.com.br
CupoNation http://www.alexa.com/siteinfo/cuponation.com.br
Airu http://www.alexa.com/siteinfo/airu.com.br
HelloFood http://www.alexa.com/siteinfo/hellofood.com.br  (called FoodPanda in other countries)
EasyTaxi http://www.alexa.com/siteinfo/easytaxi.com operating also in several countries
Kanui http://www.alexa.com/siteinfo/kanui.com.br
Tricae  http://www.alexa.com/siteinfo/tricae.com.br
Mobly http://www.alexa.com/siteinfo/mobly.com.br
PayLeven http://www.alexa.com/siteinfo/payleven.com.br
ZocPrint http://www.alexa.com/siteinfo/zocprint.com.br
WestWing http://www.alexa.com/siteinfo/westwing.com.br
Wimdu http://www.alexa.com/siteinfo/wimdu.com.br
21diamonds http://www.alexa.com/siteinfo/21diamonds.com.br
BlueCircle http://www.alexa.com/siteinfo/bluecircle.com.br
GlossyBox, closed last year.  http://www.alexa.com/siteinfo/glossybox.com.br
YepDoc ( closed? ) http://www.alexa.com/siteinfo/yepdoc.com.br
DropGifts ( closed? ) http://www.alexa.com/siteinfo/dropgifts.com.br
 

Who is paying all that? AB Kinnevik ?
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/02/about-kinneviks-holdings.html

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