Wednesday, July 31, 2013

Again "Good" Q2 2013 for IAC Personals, will wait and see Q3

The weak point is: they are relying much on Tinder, a Badoo clone for casual dating.
The unexploited Latin American Market remains enormous!




IAC Personals
Core, Meetic and Developing revenue for the current year period was USD116.1 million, USD54.8 million and USD23.4 million, respectively. (Compare with Q1 2013). Not sure if they plan to close Chemistry.

Core consists of Match in the United States, Chemistry and People Media.
Meetic consists of the publicly traded personals company Meetic S.A., excluding Twoo.
Developing includes OkCupid, DateHookup, Twoo and Match's international operations, excluding Meetic S.A.

"And Match continues to show the strength of our portfolio approach. Just look at the past few months. If you're in New York, LA, or any number of other cities, all you hear about is our newest product, Tinder, with rapid user growth domestically and growing momentum internationally. But the success of Tinder isn't cannibalizing Match. During the same period Tinder has been thriving, our Core business growth is accelerating. And a similar dynamic's been playing out with OkCupid over the last stretch of years. From year end 2009 through the end of Q2 2013, OkCupid increased its monthly active users by 250% (from an already significant base), while during the same period, Match increased core subscribers by a very healthy 60%. Services like Tinder and OkCupid acclimate new groups of people to meeting online. That meaningfully expands the market. And once people have used technology to meet other people, no matter what the service was they initially used, a barrier's been broken and they're more likely to do it again. Almost 50% of first time Match subscribers have previously used another service for meeting someone online. So the more people we can get to try these services, whether we own them or not, the more likely they are to use our other services. Of course, it's better when we own them, thus our multi-product approach.

And that's not to say these sites simply work as acquisition tools for our Core business. Far from it. As I mentioned on the last call, we're meaningfully increasing the contribution from these businesses. During the same period OkCupid grew monthly users 250%, it grew monthly revenue by 700%, and it's now a meaningful contributor to this business. Tinder is early stage, we're not monetizing it now, and we probably won't monetize it in earnest for a while, but I assure you if its growth continues and it truly takes hold, it's going to be a very valuable asset.

Up to now, the portfolio's been primarily a North American story, but we think it'll also work in other markets. As I mentioned last time, Twoo, which we bought in January, adds a second brand in Europe, and we'll likely add others. The same in Latin America. I really think we'll reach a point where everyone single will be using technology in some way to help them make romantic connections, and it's been proven time and again, really over the history of the internet, that this is one of the things people are willing to pay for online, even when there are free alternatives. So we're confident our multiple products, multiple price points, multiple business models and global reach are going to put us in an optimal position to keep capturing a big part of that expanding activity."


-----------------------


The HEXACO model of personality structure

The HEXACO Model of Personality conceptualizes human personality in terms of six dimensions.

The HEXACO model of personality structure is a six-dimensional model of human personality that was created by Ashton and Lee based on findings from a series of lexical studies involving several European and Asian languages. The six factors, or dimensions, include Honesty-Humility (H), Emotionality (E), Extraversion (X), Agreeableness (A), Conscientiousness (C), and Openness to Experience (O)

The HEXACO model of personality is, of course, an oversimplification like the Big5 model, good enough to guidance/orientation purposes but not good enough for predictive purposes.
"Because the Big Five groups the more specific primary-level factors, feedback organized around the five Global Factor scales is more easily understood. For detailed feedback or predictive purposes, one should assess the more specific primary factors. Research has shown that more specific factors like the primary scales of the 16PF Questionnaire predict actual behavior better than the Big 5 Global Factors. For example, one extravert (a bold, fearless, high-energy type) may differ considerably from another (a sweet, warm, sensitive type), depending on the extraversion-related primary scale score patterns, so deeper analysis is typically warranted." Extracted from the 16PF5 Manual

Read also:
FIRO, CPI and 16PF5
The Swiss 16PT is NOT the same as the 16PF5 test

WorldWide, there are over 5,000 -five thousand- online dating sites
but no one is using the 16PF5 (or similar) to assess personality of its members!
but no one calculates similarity with a quantized pattern comparison method!
but no one can show Compatibility Distribution Curves to each and every of its members!
but no one is scientifically proven! The only way to revolutionize the Online Dating Industry is using the 16PF5 normative personality test, available in different languages to assess personality of members, or a proprietary test with exactly the same traits of the 16PF5 and expressing compatibility with eight decimals (needs a quantized pattern comparison method, part of pattern recognition by cross-correlation, to calculate similarity between prospective mates.)
High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
It is all about achieving the eighth decimal!
With 8 decimals, you have more precision than any person could achieve by searching on one's own, but the only way to achieve the eighth decimal is using analysis and correlation with quantized patterns.

Without offering the NORMATIVE16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry All other proposals are NOISE and perform as placebo.

The 3rd death of eHarmony Brazil!!!


 

eHarmony Brazil suffered its 3rd death!!! It was launched 3 long years ago, but the team never understood the Latin American market and culture! or perhaps they were more worried about their golf scores than their company's long term strategy and innovations.

eHarmony is not "scientifically proven" because eHarmony Labs had never proven eHarmony's matching algorithm can match prospective partners who will have more stable and satisfying relationships -and very low divorce rates- than couples matched by chance, astrological destiny, personal preferences, searching on one's own, or other technique as the control group in a peer reviewed Scientific Paper for the majority (over 90%) of eHarmony's members.
Moreover the entire Online Dating Industry for serious daters in 1st World Countries is a HOAX, performing as a Big Online Casino, with a low effectiveness/efficiency level of their matching algorithms (less than 10%), in the same range as searching by your own.

eHarmony's members are like gamblers in a Big Online Casino, the ones who can win are less than 10% of them.
The majority of eHarmony's members are not going to succeed. They are going to fail in reaching a long term monogamous relationship with commitment. Wasting time and money!

I had reviewed over 55 compatibility matching engines intended for serious dating since 2003, when I had discovered "the online dating sound barrier" problem. 10 years ago!


Tuesday, July 16, 2013

Tinder: Badoo clone, casual dating


Just reading again this 2 years old post where it is explained that "the OkCupid team signed a deal to stay on for a year and is focused building a Badoo clone that will get profiles via facebook to compete in " the casual dating / social dating space.

Tinder, dating application from IAC, for casual dating. "online dating" is a broad concept to define a large group of different proposals.
Social dating is vaporware. Online Dating for serious daters does not need to be more social, it needs to be more effective/efficient. It needs to reduce the false positives problem.
 

What will come after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test.
 

Thursday, July 11, 2013

Zoosk: fake profiles or using pseudos ???



I suspect Zoosk  is full of fake profiles or using pseudos to attract prospective subscribers.

If Zoosk plans its IPO, I plan to denounce Zoosk at the U.S. Securities and Exchange Commission for fraud. Zoosk's Scientific Matchmaking Service (ZSMS) is a HOAX.

-----------------
Please read also
fake profiles for online dating sites
Fake profiles at Wamba / part 1   
Fake profiles at Wamba / part 2  
Chemistry, using pseudos or fake profiles?

Badoo mysteries (part 1)
Badoo mysteries (part 2)
Badoo mysteries (part 3
Badoo Brazil / Badoo Brasil 


How to detect fake profiles in Argentina & Uruguay

3 big South American failed proposals. 

The White Label Dating enigma / part 3
The White Label Dating enigma / part 2
The White Label Dating enigma / part 1

Wednesday, July 10, 2013

PlentyOfFish (POF) imminent IPO ???


Cold Winter soon here, in South America.

Recently I had posted about "Zoosk imminent IPO ??? "

A little birdie from North America could not come to my window to talk, and he sent me an email instead saying "POF's IPO imminent as well as Zoosk's".  2 years long negotiations with the IAC, parent company of Match for nothing? The problem was the high price.

Zoosk, Badoo and other social dating sites

Zoosk and Badoo seem to be the only alive social dating sites, but they are only for casual dating, for instant gratification; not for serious dating. They are using dishonest tactics to attract prospective paid members.



Other social dating sites closed and wasted tons of money because social discovering / social dating is illusory/vaporware.
People do not pay for social discovering, for finding new friends, they will pay only for high effective compatibility matching.
See failed proposals like 






Behavioural matching from social dating is a complete waste of time, because behavioural matching can not outperform personality matching methods.  Now in 2013 I think C-Level executives from the Online Dating Industry do not want to innovate and offer a high effective/efficiency compatibility matching algorithm, because they are like burglars who are stealing the money of the daters, they scam daters with automatic rebilling trickery.





Tuesday, July 9, 2013

Online Subscription Benchmark Report 2013

SPECIAL FOCUS: Dating & Connecting Sites
Table of Contents

See also: Online Subscription Benchmark Report 2013 (full version)

 Want to read free info compiled by Fernando Ardenghi? 


-------------------
Former report was:
Online Dating & Matchmaking Benchmark Report

and see also:
LIST of Obsolete Online Dating Sites 
comScore report: European habits in Online Dating 2013
A 52 page report from ComScore  endorsed by PlentyOfFish - POF (most probably to try to sell the company to IAC - Match)
Online Dating mini report  
weAttract Releases Controversial Report on Online Dating Industry from 2005 and still valid!


The entire Online Dating Industry for serious daters in 1st World Countries is a HOAX, performing as a Big Online Casino, with a low effectiveness/efficiency level of their matching algorithms (less than 10%), in the same range as searching by your own.
Actual online dating sites offering compatibility matching methods are only fueled by big marketing budgets and not by serious scientific evidence. No one ( eHarmony, Chemistry, PerfectMatch, PlentyOfFish Chemistry Predictor, MeeticAffinity, Be2, RewardingLove, Parship, True, etc) can prove its matching algorithm can match prospective partners who will have more stable and satisfying relationships than couples matched by chance, astrological destiny, personal preferences, searching on one's own, or other technique as the control group in a peer_reviewed Scientific Paper for the majority (over 90%) of their members.

They are all like placebo, as:
* Actual online dating sites offering compatibility matching methods, when calculating compatibility between prospective mates, have less or at least the same precision as searching on one's own. [in the range of 3 or 4 persons compatible per 1,000 persons screened]
* That is because they use:
a) simplified versions of personality traits, instead of the 16PF5 or similar with the complete inventory (16 variables)
b) inadequate quantitative methods to calculate compatibility between prospective mates.

To solve that problem I propose:
1) the 16PF5 or similar normative personality test to measure personality of normal persons over 26 years old interested in serious dating.
No actual online dating site offering compatibility matching methods uses the 16PF5 normative test available in different languages.
2) a new quantitative method to calculate compatibility between prospective mates, based on quantized pattern comparison (part of pattern recognition by correlation)
The value of my algorithm is to achieve far more precision than searching on one's own [in the range of 3 persons compatible per 100,000 persons screened, 100 times better than actual competitors]


WorldWide, there are over 5,000 -five thousand- online dating sites
but no one is using the 16PF5 (or similar) to assess personality of its members!
but no one calculates similarity with a quantized pattern comparison method!
but no one can show Compatibility Distribution Curves to each and every of its members!
but no one is scientifically proven!



Behavioural matching: complete waste of time, because behavioural matching can not outperform personality matching methods. 

 The only way to revolutionize the Online Dating Industry is using the 16PF5 normative personality test, available in different languages to assess personality of members, or a proprietary test with exactly the same traits of the 16PF5 and expressing compatibility with eight decimals (needs a quantized pattern comparison method, part of pattern recognition by cross-correlation, to calculate similarity between prospective mates.)
High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.

Monday, July 8, 2013

Zoosk's Behavioral Matchmaking

Please read before reading this post: Zoosk imminent IPO ???










Remember the "famous" Synapse Algorithm from Match?
or
UltraMatch from PlentyOfFish (POF)?

Checking now Zoosk's Behavioral Matchmaking ==  Zoosk's Scientific Matchmaking Service (ZSMS)

What is Zoosk's Scientific Matchmaking Service (ZSMS)?
Zoosk's Scientific Matchmaking Service (ZSMS) is a patent-pending technology that evaluates compatibility between Zoosk members and makes match recommendations. ZSMS is smart. It learns from "yes" and "no" responses to make better match recommendations in the future. 

How can I improve my results?
Follow three simple steps to improve your results:

1) Keep voting "yes" and "no" on new matches to guide ZSMS in the right direction. ZSMS is designed to learn from user feedback, so keep voting.
2) Make sure the information on your profile is accurate. Fill in as much of your profile as possible with useful and interesting information to help others get to know you.
3) If your primary photo is not a clear shot of you, upload a better photo and make it primary.




Behavioural matching: complete waste of time, because behavioural matching can not outperform personality matching methods.

Personality Based Recommender Systems are the next generation of recommender systems because they perform far better than Behavioural ones (past actions and pattern of personal preferences)
That is the only way to improve recommender systems, to include the personality traits of their users. They need to calculate personality similarity between users but there are different formulas to calculate similarity.
Recommender systems are morphing to ......... compatibility matching engines, as the same used in the Online Dating Industry since years, with low success rates, because they mostly use the Big5 to assess personality and the Pearson correlation coefficient to calculate similarity.
(Personality traits are highly stable in persons over 25 years old to 45 years old)

Which is the RIGHT approach to innovate in the Personality Based Recommender Systems Arena?
The same approach to innovate in the Online Dating Industry == 16PF5 test or similar to assess personality traits and a new method to calculate similarity between quantized patterns. 


Innovations are not adding more bells and whistles to actual online dating sites.

"online dating" is a broad concept to define a large group of different proposals.

The Online Dating Industry needs Innovations, but the innovations the Online Dating Industry needs will come from only one source: the latest discoveries in theories of romantic relationships development with commitment.



The only way to revolutionize the Online Dating Industry is using the 16PF5 normative personality test, available in different languages to assess personality of members, or a proprietary test with exactly the same traits of the 16PF5 and expressing compatibility with eight decimals (needs a quantized pattern comparison method, part of pattern recognition by cross-correlation, to calculate similarity between prospective mates.) 


High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
It is all about achieving the eighth decimal!
With 8 decimals, you have more precision than any person could achieve by searching on one's own, but the only way to achieve the eighth decimal is using analysis and correlation with quantized patterns.

Without offering the NORMATIVE16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry All other proposals are NOISE and perform as placebo.

Zoosk imminent IPO ?


Keating Capital had invested in Zoosk last March 2012 and now it seems it is planning Zoosk IPO.
I thought they were half dead, because its press releases page is freezed since 2011. Zoosk was hacked this March 2013.

Zoosk, the 6 years old "romantic social network",  is not a Scientific Matchmaking Service/System.
Zoosk is a bubble, only supported by big marketing budget.
Zoosk competitor's Badoo is collapsing now.


What will come after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test.
The market remains enormous!!  


The Simpsons, Apple, Facebook, LinkedIn, WordPress, Google, Hotmail, Yahoo, YouTube, Blogger, Wikipedia, Bing, Twitter, Skype are BIG successes in Argentina!!!
I have the theory that if something is successful in Argentina, it could be a success in the World.
If it can NOT be a success here in Argentina, it will definitely NOT be a success in the World.

NO online dating company (for serious daters) has success here in Argentina nor Brazil or other Latin American country.

Zoosk is a bubble, only supported by big marketing budget.
Zoosk competitor’s Badoo is collapsing now.
Other news:
Affinitas Gmbh is planning to launch eDarling Japan.
Match Japan received major redesign.
After Mandy Ginsberg departure last 30th April, Chemistry will be closed soon.
IAC, parent company of Match, is going to acquire PlentyOfFish (POF) soon.
- See more at: http://onlinedatingpost.com/archives/2013/05/zoosk-owns-casual-datingtops-40-million-revenue-in-1q-2013/comment-page-1/#comment-317266

Sunday, July 7, 2013

Match Japan, NEW redesign















The people of IAC - Match, had redesigned Match Japan.
No more the Chemistry inside feature.
Now they promote to submit dating ideas to meet offline (DateSpark).
As usual in Japan, members can add certificates for ID verification and to show proof of their jobs in their profiles (employment certificate can perform as a background check if the employer had checked criminal records).

See older version.

Paid online dating sites have high acquisition costs, they can not abandon the attracting, converting and retaining marketing stages; the automatic renewal of their members's subscriptions with dirty credit-card billing trickery.


I seriously doubt the IAC is earning money in Japan.

The people of IAC, instead of innovating, patched Match Japan!

Now in 2013 I think C-Level executives from the Online Dating Industry do not want to innovate and offer a high effective/efficiency compatibility matching algorithm.
---
What will come after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test.
The market remains enormous!!  


AAAI 2013 Workshop on Intelligent Techniques For Web Personalization and Recommender Systems

The AAAI 2013 Workshop on Intelligent Techniques For Web Personalization and Recommender Systems (ITWP 2013)     15 July 2013, Bellevue, Washington, USA

 The program includes the following ten workshops:
    W1: Activity Context-Aware System Architectures
    W2: Artificial Intelligence and Robotics Methods in Computational Biology
    W3: Second Workshop on Combining Constraint Solving with Mining and Learning
    W4: Computer Poker and Imperfect Information
    W5: Expanding the Boundaries of Health Informatics Using AI
    W6: Intelligent Robotic Systems
    W7: Intelligent Techniques for Web Personalization and Recommendation
    W8: Learning Rich Representations from Low-Level Sensors
    W9: Plan, Activity, and Intent Recognition Workshop
    W10: Space, Time, and Ambient Intelligence
    W11: Trading Agent Design and Analysis
    W12: Statistical Relational Artificial Intelligence
--------------


Personality Based Recommender Systems are the next generation of recommender systems because they perform far better than Behavioural ones (past actions and pattern of personal preferences)
That is the only way to improve recommender systems, to include the personality traits of their users. They need to calculate personality similarity between users but there are different formulas to calculate similarity.
Recommender systems are morphing to ......... compatibility matching engines, as the same used in the Online Dating Industry since years, with low success rates, because they mostly use the Big5 to assess personality and the Pearson correlation coefficient to calculate similarity.
(Personality traits are highly stable in persons over 25 years old to 45 years old)

Which is the RIGHT approach to innovate in the Personality Based Recommender Systems Arena?
The same approach to innovate in the Online Dating Industry == 16PF5 test or similar to assess personality traits and a new method to calculate similarity between quantized patterns.



What comes after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test.

Please read:
The next wave of innovation

 

Saturday, July 6, 2013

PAPER: "The adaptive power of the present . . . "


The adaptive power of the present: Perceptions of past, present, and future life satisfaction across the life span

Abstract
Despite remarkable stability of life satisfaction across the life span, it may be adaptive to perceive change in life satisfaction. We shed new light on this topic with data from 766 individuals from three age groups and past, present, and future life satisfaction perceptions across the life span. On average, participants were most satisfied with their current life. When looking back, satisfaction increased from past to present, and when looking ahead, satisfaction decreased into the future. Trajectories were best fitted with a curvilinear growth model. Neuroticism and extraversion predicted the level of trajectories, but none of the Big Five predicted the slope. We conclude that humans have an adaptive capacity to perceive the present life as being the best possible.

[Remember the Big5 is good for guidance purposes, nor for prediction]

The present study adopts the idea of a human adaptive capacity in an attempt to reinterpret the predominantly stable high levels of subjective well-being across the adult life span. We believe that individuals possess an adaptive self-regulatory capacity to perceive oneself at the current time in life in the best psychological situation in order to maintain a self-consistent view of oneself.
This is similar to what Quoidbach, Gilbert, and Wilson (2013) recently called "end of history illusion". They found that individuals of all ages have a general misconception about future changes and believe that although they have changed a lot in the past, there is not much more change to expect in the future. The authors conclude that individuals in young, middle-aged, and older adulthood think that their present self is the person they will remain for the rest of their lives.


See also:
* Personality is predictor of your (subjective) health in the future;
* Personality is also predictor of job performance,
* Personality is also a good predictor of Entrepreneurial skills.
* Personality traits are highly stable in persons over 25 years old to 45 years old (the group of persons who could be most interested in serious online dating) They have only minor changes in personality (less than 1 interval in a normative test) and the 16PF5 test will not "see" them because the output of the 16PF5 test are 16 variables STens (Standard Tens) taking integer values from 1 to 10. STens divide the score scale into ten units. STens have the advantage that they enable results to be thought of in terms of bands of scores, rather than absolute raw scores. These bands are narrow enough to distinguish statistically significant differences between candidates, but wide enough not to over emphasize minor differences between candidates.

Now in 2013 I think C-Level executives from the Online Dating Industry do not want to innovate and offer a high effective/efficiency compatibility matching algorithm, because they are like burglars who are stealing the money of the daters, they scam daters with automatic rebilling trickery.
---
What will come after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test.

Thursday, July 4, 2013

New StartUp: Neumate

Just seen from AngelList this new StartUp: Neumate.





Innovations are not adding more bells and whistles to actual online dating sites.

"online dating" is a broad concept to define a large group of different proposals.

The Online Dating Industry needs Innovations, but the innovations the Online Dating Industry needs will come from only one source: the latest discoveries in theories of romantic relationships development with commitment.
 


The only way to revolutionize the Online Dating Industry is using the 16PF5 normative personality test, available in different languages to assess personality of members, or a proprietary test with exactly the same traits of the 16PF5 and expressing compatibility with eight decimals (needs a quantized pattern comparison method, part of pattern recognition by cross-correlation, to calculate similarity between prospective mates.) 

High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
It is all about achieving the eighth decimal!
With 8 decimals, you have more precision than any person could achieve by searching on one's own, but the only way to achieve the eighth decimal is using analysis and correlation with quantized patterns.

Without offering the NORMATIVE16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry All other proposals are NOISE and perform as placebo.

Tuesday, July 2, 2013

PAPER: "Personality profiles and health: Longitudinal evidence among Finnish adults"

Excellent paper: "Personality profiles and health: Longitudinal evidence among Finnish adults"



"This study investigates the associations of longitudinal Big Five personality profiles with long-term health in 304 adults (53% males). Personality traits (Neuroticism, Extraversion, Openness, Conscientiousness, Agreeableness) were assessed at ages 33, 42, and 50. Subjective (self-rated health, symptoms, psychological distress) and objective (body mass index, waist-to-hip ratio, blood pressure, cholesterol, triglycerides) indicators of health were measured at ages 42 and 50.
Five longitudinally stable personality profiles were extracted over 17 years by latent profile analysis. The levels of traits were the same in each profile at each age. Resilient individuals (N = 65; Neuroticism low, other traits high) had the best subjective health and Overcontrolled individuals (N = 40; Neuroticism high, other traits low) the poorest health over eight years. Reserved individuals (N = 25; high Conscientiousness, other traits low), Undercontrolled (N = 41; high Openness and Extraversion, low Conscientiousness), and Ordinary (N = 133; all traits scored medium) individuals were in the middle of these extremes in subjective health. No differences between the profiles were found in the objective indicators of health. Thus, overcontrol and resilience were most discriminative in terms of good health. Moreover, personality profiles revealed associations with health to be more nuanced than simply being composed of single traits. High Extraversion needed to be combined with high Conscientiousness (Resilients) in order to be associated with the best health; high Extraversion with low Conscientiousness (Undercontrolled) was associated with average health; and low Extraversion with high Neuroticism (Overcontrolled) was associated with the poorest health.
"

Your personality is predictor of your (subjective) health in the future;
Personality is also predictor of job performance,
Personality is also a good predictor of Entrepreneurial skills.

------------------------------------------------
What will come after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test.

PAPERS: "Being popular in online social networks .." and "Personality Expression and Impression Formation in Online Social Networks ..."


Being popular in online social networks: How agentic, communal, and creativity traits relate to judgments of status and liking

"We investigated how personality affects both peer-perceived popularity (status) and sociometric popularity (liking) in online social networks (OSNs). Self-ratings of agentic (e.g., extraversion), communal (e.g., agreeableness), and creativity traits (e.g., openness) were collected from 103 OSN profile owners (targets). Unacquainted perceivers provided status and liking judgments based on either targets' full OSN profiles or profile pictures. Independent coders assessed behavioral cues (e.g., attractiveness) from targets' OSN profiles. Results showed that targets scoring high on agency were ascribed a high status (without necessarily being liked), whereas targets scoring high on creativity or communion were liked. Brunswikian lens model analyses revealed mediating behavioral cues. Analyses based on profile pictures suggested that the differentiated impact of personality on popularity is a fast process."
"Specifically, we differentiate between two faces of popularity judgments during first encounters: (a) whom an individual judges as being popular among others (peer-perceived popularity, i.e., status), and (b) whom an individual personally likes (sociometric popularity, i.e., liking). This distinction is important with regard to the consequences of our first impressions. Initiating contact with high-status individuals may be useful for gathering and distributing information as these people are well connected to others. Relationship initiation with people whom one personally likes may end up in a close friendship or a romantic partnership."


Personality Expression and Impression Formation in Online Social Networks: An Integrative Approach to Understanding the Processes of Accuracy, Impression Management, and Meta-Accuracy

"In this paper we investigate personality expression and impression formation processes in online social networks (OSNs). We explore whether, when, and why people accurately judge others' personalities (accuracy), successfully manage the impressions that others form of them (impression management), and accurately infer others' impressions of them (meta-accuracy) at zero acquaintance. Based on targets' OSN profiles (N=103), overall perceiver impressions were collected and compared to targets' self-view, desired impression, and meta-perception. In addition, independent groups of thin-slice perceivers based their personality impressions solely on one of four kinds of information within the OSN profiles (profile picture, interests field, group list, notice board), and more than 300 OSN cues (e.g., attractive person, number of friends) were coded. Results showed evidence of accuracy, impression management, and metaaccuracy, but their extent was moderated by the trait (e.g., Big Five, self-esteem), the kind of information, and the interplay of trait and information. Findings could be explained by cue expression and cue utilization processes (lens model analyses). Future prospects for studying personality impressions in online and offline environments are discussed."

Remember previous research showed: browsing profiles at social networking sites or online dating sites, any person will assess quite well the level of Extraversion of the other persons and not well the other personality traits and people who make an intensive use of social nets, had some personality disorders.


 Please read also:


PAPER: "The role of Facebook in romantic relationship development" Experience had shown serious daters never use social networking sites/applications for dating purposes and Online daters belong to 3, 4, 5 or 6 online dating sites at the same time.
"Stability and change of personality across the life course"
and
"personality traits are highly stable"

Remember:
Personality traits are highly stable in persons over 25 years old to 45 years old (the group of persons who could be most interested in serious online dating) They have only minor changes in personality (less than 1 interval in a normative test) and the 16PF5 test will not "see" them because the output of the 16PF5 test are 16 variables STens (Standard Tens) taking integer values from 1 to 10. STens divide the score scale into ten units. STens have the advantage that they enable results to be thought of in terms of bands of scores, rather than absolute raw scores. These bands are narrow enough to distinguish statistically significant differences between candidates, but wide enough not to over emphasize minor differences between candidates.
---
What will come after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test.
The market remains enormous!!