Wednesday, December 4, 2013

Badoo: 25 million ACTIVE users?

This article says Badoo has 25 million ACTIVE users.

It seems some social dating applications are decaying like Badoo, Zoosk (planning IPO), Skout, Twine, AreYouInterested, etc.

Tinder is backed by IAC, which owns Match, Chemistry, OkCupid, Meetic, Tinder, Twoo and others.
Tinder has not any revenue. It is free because Tinder and Twoo, are marketing tools to migrate free users to Match/ Meetic and make them pay there.

Remember failed ones like: LikeIt / TheCompleteMe, Comiingle, LikeBright, Perceptual Networks, Zingl, Engage (then rebranded to Ignighter group dating, then rebranded again to StepOut), Thread, Triangulate, Gelato (then rebranded to Twnty), WooMe, 12Like, LittleHint, SmartDate and others.

Social dating is vaporware. Online Dating for serious daters does not need to be more social, it needs to be more effective/efficient. It needs to reduce the false positives problem.

The Online Dating Industry needs innovations but they will come from only one source: the latest discoveries in theories of romantic relationships development with commitment: Compatibility is all about a high level on personality* similarity* between prospective mates for long term mating with commitment.
*personality measured with a normative test.
*similarity: there are different ways to calculate similarity, it depends on how mathematically is defined.

The only way to revolutionize the Online Dating Industry is using the 16PF5 normative personality test, available in different languages to assess personality of members, or a proprietary test with exactly the same traits of the 16PF5 and expressing compatibility with eight decimals (needs a quantized pattern comparison method, part of pattern recognition by cross-correlation, to calculate similarity between prospective mates.)
All other proposals are NOISE and perform as placebo.
e.g. eHarmony's algorithm is in the range of showing you 3 most compatible persons per 1,000 persons screened, and with the 16PF5 you can reach 3 most compatible persons per 100,000 persons screened; a 100 times more powerful algorithm (NOT 100% improvement, a 100 X improvement, really an innovation)

WorldWide, there are over 5,000 -five thousand- online dating sites
but no one is using the 16PF5 (or similar) to assess personality of its members!
but no one calculates similarity with a quantized pattern comparison method!
but no one can show Compatibility Distribution Curves to each and every of its members!
but no one is scientifically proven!

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