UK's leading dating sites are founding members of the Online Dating Association (ODA), a new industry initiative. Perhaps they think new laws, or new interpretations of existing laws, could subject dating sites to claims or otherwise harm their business. (extracted from IAC SEC filing)
Imagine a NEW Legislation for Online Dating Sites to force them disclose how many active members they have (Premium members: paid or with gift subscriptions) ?
And also force them to conduct ID verification ?
They should begin to delete all INACTIVE PROFILES from online dating sites.
During January 2011, former CEO of Match LATAM Countries recognized 75% inactive profiles at Match Argentina.
New legislation can kill free/freemium sites.