Sunday, July 7, 2013
Match Japan, NEW redesign
The people of IAC - Match, had redesigned Match Japan.
No more the Chemistry inside feature.
Now they promote to submit dating ideas to meet offline (DateSpark).
As usual in Japan, members can add certificates for ID verification and to show proof of their jobs in their profiles (employment certificate can perform as a background check if the employer had checked criminal records).
See older version.
Paid online dating sites have high acquisition costs, they can not abandon the attracting, converting and retaining marketing stages; the automatic renewal of their members's subscriptions with dirty credit-card billing trickery.
I seriously doubt the IAC is earning money in Japan.
The people of IAC, instead of innovating, patched Match Japan!
Now in 2013 I think C-Level executives from the Online Dating Industry do not want to innovate and offer a high effective/efficiency compatibility matching algorithm.
What will come after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test.
The market remains enormous!!