LikeIt will be a "Stupid Investors' series" case of study.
People do not pay for social discovering, for finding new friends, they will pay only for high effective compatibility matching. See Jazzed as sample.
The newly graph search feature from Facebook can kill fun dating proposals like Badoo, HowAboutWe, Zoosk, LikeIt (rebranded from TheCompleteMe), even OkCupid and PlentyOfFish (POF).
Social dating is illusory/vaporware for serious daters looking for a long term relationship with commitment. Online Dating for
serious daters does not need to be more social, it needs to be more
effective/efficient. It needs to reduce the false positives problem.
Innovations are not adding more bells and whistles to actual online dating sites.
The Online Dating Industry needs innovations but they will come from only one source: the latest discoveries in theories of romantic relationships development with commitment.
is all about a high level on personality* similarity* between
prospective mates for long term mating with commitment.
*personality measured with a normative test.
*similarity: there are different ways to calculate similarity, it depends on how mathematically is defined.
STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests"