Sunday, October 14, 2012

The Online Dating Industry / Plans & Predictions 2013

Plans: The 7 pillars strategy.

1- Lawyers: Since some years ago I had been assisting lawyers who sue online dating sites for fake/inactive profiles, sending them screenshots and other valuable information. I will continue and incentivize them during 2013.


2- Consumers' Associations: Since some years ago I had been denouncing several online dating sites for fraud at several Consumers' Associations worldwide. I will continue.


3- Journalists: I continually contact the writers / journalists who write articles in several newspapers/magazines sending them my point of view, saying why the entire Online Dating Industry for serious daters in 1st World Countries is a HOAX, performing as a Big Online Casino, with a low effectiveness/efficiency level of their matching algorithms (less than 10%).


4- Researchers: Since 2005 I had been heavily contacting Academics. All the new and fresh research is over my desk. Nearly all the Researchers know who I am.

5- Executives from old competitors and newbies: I had contacted all of them and they are very comfortable attracting, converting and retaining subscribers with automatic renewal of their subscriptions and other credit-card billing trickery, than offering a good compatibility matching method. It seems they really do not want to innovate.

6- Some dissatisfied daters from eHarmony, True, Meetic, Parship, Chemistry, PerfectMatch, PlentyOfFish, Be2, and other sites had been contacting me with complaints. I encourage them to denounce those dating sites in  Consumers' Associations.


7- Investors: I had been contacting them since 2001. They had been fascinated by social networking utilities and mobile applications but very few had invested in online dating sites. 



8- White-Hat Hackers, the good ones: I am not involved with them but I suspect they read my blog.


Predictions:


IAC's Personals: OkCupid, Chemistry and MeeticAffinity, in decadence since years.
Most probably the IAC will launch a new compatibility (personality profiling) site, using copycats of the 16PF5 test in different languages.
I had challenged them to offer compatibility distribution curves.
I will be posting screenshots and insightful comments soon.

PlentyOfFish (POF) will be sold with its bunch of employees, before its business model collapse due to migration to mobile (without paying subscriptions and without seeing ads).
PlentyOfFish, the wolf in sheep's clothing, had been only making noise in the Online Dating Industry, but it can not revolutionize nothing. It failed to be the next free eHarmony with its PlentyOfFish Chemistry Predictor, then renamed to the PlentyOfFish Marriage Predictor, then renamed again PlentyOfFish Chemistry Predictor, then failed with eVow, its entirely paid proposal, then will fail with its new paid UltraMatch feature, a Behavioural Recommendation Engine which never performed as expected, and nearly nobody pays for that feature.



True and PerfectMatch will be game over, they both failed to be reconverted (and this time forever)



Badoo will be revealed as a big fraud, full of inactive and fake profiles.
Social Dating  is a complete waste of time because "social networks" are for meeting the people you know in advance, not for meeting new people for dating or make new friends. There are 2 papers "The Anatomy of the Facebook Social Graph" and "Four Degrees of Separation" cited in the article "Facebook users average 4.74 degrees of separation"


I had reviewed over 55 compatibility matching engines intended for serious dating since 2003, when I had discovered "the online dating sound barrier" problem.

The only way to revolutionize the Online Dating Industry is using the 16PF5 normative personality test, available in different languages to assess personality of members, or a proprietary test with exactly the same traits of the 16PF5 and expressing compatibility with eight decimals (needs a quantized pattern comparison method, part of pattern recognition by cross-correlation, to calculate similarity between prospective mates.)


The summer will begin next 21st December here in South America, with January the hottest month. The wind blowing from the North is very, very hot. If you live in the Northern Hemisphere, see why your brain distorts.

What comes after Social Networking?
My bet: The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test.

 The market remain enormous!!

WorldWide, there are over 5,000 -five thousand- online dating sites
but no one is using the 16PF5 (or similar) to assess personality of its members!
but no one calculates similarity with a quantized pattern comparison method!
but no one can show Compatibility Distribution Curves to each and every of its members!
but no one is scientifically proven!

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