Sunday, May 20, 2012
Games at eHarmony soon!
Right Brain Advertising had prepared fresh documents about eHarmony. Some of them with several mistakes.
"Welcome to the Right Brain Advertising eHarmony page! For the past several months we have done research on social media habits as well as the online dating
industry in order to come up with innovative solutions for eHarmony."
innovative solutions for eHarmony??? The only one is to replace eHarmony, 12+ years old & obsolete site, performing as placebo, with a a new site with a new matching algorithm using the 16PF5 test or similar including the latest discoveries in theories of romantic relationships development with commitment.
- Brand Analysis
- Consumer Analysis
".... online dating might be making a shift toward locationbased mobile dating apps, something that eHarmony does not currently have. Competitors that already have location-based mobile dating apps include Blendr, Grindr, OkCupid Locals, and HowAboutWe. Furthermore, social networking sites like Facebook allow people to meet each other and compare profiles for free." [That is only for short term mating, for instant gratifications, for flirting.]
- Digital Platform
- channel Mix
"The way our consumers will come across our advergame is by a link on the eHarmony homepage to the advergame microsite as they sign into their accounts."
"Our customers will not only be entertained but they will also get dating practice from playing. The game is a virtual speed dating game with avatars. The goal of the game is to earn points by remembering specific facts about each speed dater with whom you've interacted. For the gamers who are already eHarmony customers they can win a subscription of the calling feature on their profile, gift cards for friends and family members or a promotion code for their subscription."
"For gamers who aren't subscribed to eHarmony they can receive incentives to joining, like a free match weekend."
- Creative Concepts
eHarmony's CEO failed to launch eHarmony Inc.'s IPO
Then failed to sell al eHarmony Inc.'s proprierties to IAC (match, Chemistry, OkCupid and others)
eHarmony's CEO should had launched a new site with a new matching algorithm to replace eHarmony, 12+ years old & obsolete site, performing as placebo, but he failed.
What is next?
Trying to sell ALL the pieces of eHarmony at Second Market?
WorldWide, there are over 5,000 -five thousand- online dating sites
but no one is using the 16PF5 to assess personality of its members!
but no one calculates similarity with a quantized pattern comparison method!
but no one can show Compatibility Distribution Curves to each and every of its members!
but no one is scientifically proven!
I had reviewed over 55 compatibility matching engines intended for serious dating since 2003, when I had discovered "the online dating sound barrier" problem.
Breaking "the online dating sound barrier" is to achieve at least:
3 most compatible persons in a 100,000 persons database.
12 most compatible persons in a 1,000,000 persons database.
48 most compatible persons in a 10,000,000 persons database.
100 times better than Compatibility Matching Algorithms used by actual online dating sites!
The only way to achieve that is:
- using the 16PF5 normative personality test, available in different languages to assess personality of members, or a proprietary test with exactly the same traits of the 16PF5.
The ensemble of the 16PF5 is: 10E16, big number as All World Population is nearly 7.0 * 10E9
- expressing compatibility with eight decimals, like The pattern 22.214.171.124.126.96.36.199.188.8.131.52.184.108.40.206 is 92.55033557% +/- 0.00000001% similar to the pattern 220.127.116.11.18.104.22.168.22.214.171.124.126.96.36.199
Using a quantized pattern comparison method (part of pattern recognition by cross-correlation) to calculate similarity between prospective mates.
That is the only way to revolutionize the Online Dating Industry.
All other proposals are .............. NOISE