eCift is Parship simplified and rebranded for the Turkish market.
Parship is a 10+ years old obsolete site and a HOAX. Nobody knows its brain, Dr. Hugo Schmale (79 years old?).
I am really astonished to see how Parship can promote its "Personality Test based on scientific principles." (Machen Sie unseren wissenschaftlichen Persönlichkeitstest) in some countries without any Scientific Proof.
Nor eCift nor Parship are going to revolutionize the Online Dating Industry, they BOTH are OBSOLETE and a HOAX.
I hope those stupid investors will lose 3 Million Euro invested in eCift.