If you had read this thesis from August 2010, remember:
Actual Online Dating sites and many Researchers / Academics are fully intoxicated with different versions of the FFI five factor inventory / Big5 or other proprietary models instead (like Chemistry or PerfectMatch), to measure personality traits, and all of those tests are more simplified versions than the 16PF5 normative personality test.
WorldWide, there are over 5,000 online dating sites
but no one is using the 16PF5 (or similar test) to assess personality of its members.
Without offering the 16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry.