Innovations for the Online Dating Industry:
The Online Dating Industry needs Innovations, but the innovations the Online Dating Industry needs will come from only one source: the latest discoveries in theories of romantic relationships development with commitment.
The 3 milestone discoveries of the 2001 - 2010 decade.
Only 3 major discoveries can help to revolutionize the online dating industry.
I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users.
II) People often report partner preferences that are not compatible with their choices in real life. [uncovered by Eastwick & Finkel (2008); Kurzban & Weeden (2007); Todd, Penke, Fasolo, & Lenton (2007)]
III) The strict personality similarity axis.
Latest Research in Theories of Romantic Relationships Development shows: compatibility is all about a high level on personality* similarity* between prospective mates for long term mating with commitment.
*personality measured with a normative test.
*similarity: there are different ways to calculate similarity, it depends on how mathematically is defined.
Also Personality Based Recommender Systems are the next generation of recommender systems because they perform FAR better than Behavioural ones (past actions and pattern of personal preferences)
That is the only way to improve recommender systems, to include the personality traits of their users and they need to calculate personality similarity between them.
TO BE CONTINUED IN PART 4